Evaluation Question 4

Who would be the audience for your media product? 

Base: National Metro
Source: Roy Morgan 2009

Thriller films are known to deliver uncertainty, anxiety, and nerve-wracking tension. This gives them  an audience who is interested in using there minds to come up with conclusions. Thriller films have a wide audience which is shown through the graph on the right.

Thriller Movie Gender Profile,
Base: National Metro
Source: Roy Morgan 2009

According, to the image on the left, thriller movies are more popular with the females than the males by 7%. This may be because females enjoy the "nerve-wracking tension" in thrillers. The reason why the males are lower than the females may be because other genres are more intriguing. Such as an action or horror film which can also be a thriller but males may not enjoy the idea of "making up conclusions". 

The specific audience for thriller films varies as it depends on the sub genre of the thriller. These are many sub genre's for thrillers such as:

• Psychological Thriller
• Comedy Thriller
• Mystery Thriller
• Crime Thriller
• Action Thriller
• Religious Thriller

Memento (2000)

A psychological thriller like "Memento" would have a target audience that is mature and old. This sub genre focuses on the conflict between the characters psychological mind and reality which creates tension. It confuses the audience by manipulating a character or a plot to keep audiences guessing. The age of the audience would be 18+ as  the movie would involve the audience to think thoroughly. This sub genre may target both genders however as there are some aspect of horror, females may be attracted to the film. A psychological thriller may include a lot of violence which may be to disturbing for a younger audience therefore being more suitable for the older and mature audience. 

However a crime thriller like our film "Young Eyes" has a more specific audience. The sub genre, crime thriller suggests that there may be action along with a mystery. This would specifically attract a male audience as the sub genre is part of a genre that males are interested in. The action and mystery in a crime pulls them in. The age range we are targeting is 16-24, as it features young characters. As the film title has the word "Young" it may bring a more diverse audience, such as young females as well as young males.

Females

Males

To get a better understanding of our target audience , i asked 4 males and 4 females from the ages 16-24, the question "Do you like Crime thrillers films?". 

After going over the results, it felt like the females were more enthusiastic about crime thrillers as it gave them a "buzz" and they would "enjoy the adrenaline rush". Although the males had an interest in crime thrillers, they seem to prefer other genres like a horror. It could be that a thriller isn't as "thrilling" as a horror. I feel that a crime thriller could have a really diverse audience. This would make "Young Eyes" popular with both males and females. 

As "Young Eyes" would come with a reasonable amount of violence and death, I suggest it would be right to to give the film the certificate, "15". This is because we are targeting an audience from "16-24" and younger audiences may feel disturbed by the killings. Also it wouldn't be appropriate for young eyes (pun intended) to see such brutal killings.